Luxury is mastering the craft of selling desire

Many luxury brands that are able to create wonderful objects of desire, fail to sell desire. Are many luxury experiences luxury in name only? During a rec...

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It is how you communicate sales to patients that matter, not what you are selling.

Sales is basically just leadership if you think about it carefully, how? Your consumer goal is to lead them to where you ideally both want to go and this is ach...

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Why inherited colour vision deficiency should be tested for?

The sooner a person knows that they have an inherited colour vision deficiency the better. I check all children (male and female) who are younger than 18 yea...

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Eyewear and Cinema: 6 Oscar Glasses

What's the first thing that comes to mind if I tell you Breakfast at Tiffany's? Do you remember Mastroianni's most iconic accessory in Otto e Mezzo ...

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A-scan biometry and IOL master in axial length and intraocular lens power measurements at SITAPUR EYE HOSPITAL Uttarpradesh

Purpose: The purpose of this paper is to evaluate differences between IOL master and A-scan regarding axial length (AXL) and predicted IOL power in different ty...

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