Optician India was founded in the year 2005 with its print edition and launched its First Digital Magazine in the Apr-Jun 2020 Edition. The two part edition includes
-Optician India Magazine - It is a First of its kind magazine for the Optical Industry, retailers and consumers. The content strategy of the magazine is to showcase what’s trending in fashion, business, manufacturing and optometry.
- Optician India Luxury Supplement – Specially curated for the connoisseurs of Luxury with the purpose of providing a better connect between the luxury eyewear and lifestyle Brands and their consumers.
There are a lot of initiatives being taken by the magazine to discuss issues and raise awareness amongst Eye Care Practitioners to improve on their business practices. Key Initiatives like Research on changing consumer behaviour, Awaaz Optician Ki and PowerTalk series were launched with an intent to speak to eye care practitioners and experts to understand the issues and try to solve them with expert help.
Large scale webinars on Business Post Lockdown, AtmaNirbhar Optical Industry, The Digital Debate and Relearn the Art of Selling were organised besides "This is Luxury" by S.R Gopal Rao Opticians & Optometrist.
Consumer Awareness programs like Gift an Eye Test to your Valentine, Eyes make the world look Colorful, Mask aur Chashma Dono Kyu na ho zaroori were organised at a global scale and were widely published & appreciated in the mass media.