It is how you communicate sales to patients that matter, not what you are selling.
Sales is basically just leadership if you think about it carefully, how? Your consumer goal is to lead them to where you ideally both want to go and this is ach...
read moreWhy inherited colour vision deficiency should be tested for?
The sooner a person knows that they have an inherited colour vision deficiency the better. I check all children (male and female) who are younger than 18 yea...
read moreEyewear and Cinema: 6 Oscar Glasses
What's the first thing that comes to mind if I tell you Breakfast at Tiffany's? Do you remember Mastroianni's most iconic accessory in Otto e Mezzo ...
read moreA-scan biometry and IOL master in axial length and intraocular lens power measurements at SITAPUR EYE HOSPITAL Uttarpradesh
Purpose: The purpose of this paper is to evaluate differences between IOL master and A-scan regarding axial length (AXL) and predicted IOL power in different ty...
read moreThe Customer of the future
The new year is behind the door and punctual as the zodiac all we need to make retail predictions. What about the future consumer? How can we involve the ...
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