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Eyewear Trends 2026: The Eyewear Revolution

To kick off 2026 on the right foot, we pulled out all the stops. We wore red, made a list of resolutions, ate lentils at midnight, and shared our wish...

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Things that can go wrong with non-contact tonometry

Non-contact tonometry is popular in community optometric practice because it can be delegated to a clinical assistant, be conducted as part of a pre-screen (alo...

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Why heritage is the enemy of value in optical retail

I often see a fundamental error when I analyze retail strategies across the globe, and it is particularly prevalent in the optical industry. Walk into almost an...

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RJO: A Simple New KPI to Measure the Real Future of Your Optical Practice

By Óscar Pérez García Many practices feel secure when progressive lens sales are strong and the bottom line looks healthy. Net profit gr...

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Celebrating 10 Years of OPTOGRAPHY: A Journey of Vision, Growth & Inspiration

As OPTOGRAPHY completes a decade of dedicated service to the optometry community, the platform proudly reflects on Ten years of learning, leadership, ...

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