Luxottica Group launches the eyewear brand ARNETTE in India
ARNETTE, global street style eyewear brand for Young Millennials and Gen Zs is here!
Synonymous with sustainability, progressive designs, and easy-going vibe
Life goals are now brighter, clearer, and nearer as ARNETTE, the Californian, easy-going, street style eyewear brand for young millennials and Gen Zs has finally arrived in India. Having wowed loyal customers and new-age discerning shoppers across the world, the brand now brings its range to India, offering a wide variety of eyewear for the young and young at heart, looking for a street style look.
ARNETTE is fully committed to caring for the environment. That’s why they use recyclable raw materials for a greener, sustainable world. In 2019, the brand launched its first sustainable collection, and by this year, 70% of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging.
Commenting on the India launch, Suvashish Banerjee, Brand Manager, Luxottica Group, India & South-Asia said, “ARNETTE is popular for its distinctive shapes and iconic colours, additionally the brand echoes an easy-on-earth attitude. We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers. Right from store props to packaging, ARNETTE is committed to a ‘what goes around, comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what makes us unique. We believe ARNETTE will resonate very well with today’s edgy, quirky and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience.”
Since 2019, ARNETTE has been on a mission to make a difference in earth-conscious style, and with the first drop of its 2021 collection it’s raising the bar even higher: presenting ARNETTE POSITIVE. From process to product, the ARNETTE POSITIVE platform gives us honest insight into how the brand is making climate-friendly innovation the coolest trend around.
An inclusive and purposeful brand that aims to bring together the laid-back revolutionaries, who want to express themselves with a fluid and irreverent attitude; driven by a concrete desire to share their passions, experiment and possibly produce a positive change in their everyday lives.Ultra-light in weight, ARNETTE offers the trendiest new generation shapes and colour combos on looks that are as easy on the Earth as they are on the eye. What’s more?Clearly, a voice of the youth, its attractive pricing is for theyoung - thenew collection available in India starts at INR 3,690/-
So, while the world heats up, ARNETTE is as cool as it can be. ARNETTE makes sure that the only thing high impact about its frames is their look.