RAY-BAN META EXPANDS PORTFOLIO AND INTRODUCES NEXT GEN AI GLASSES

Ray-Ban Meta today unveils its broadest portfolio yet, introducing Ray-Ban Meta (Gen 3), the next generation of the leading AI glasses.

The expanded collection brings new experiences to some of Ray-Ban's most distinctive designs, with Aviator and Zena making up the Gen 3 lineup. Across the portfolio, wearers have more ways to make Ray-Ban Meta their own, with a wide range of clear and sun lenses, including Transitions®, Polarized and Blue Light Filter, as well as a full range of unrestricted prescription options. Together with new Ray-Ban Meta optics colorways and category expansion into new markets, the launches give consumers more ways than ever to experience Ray-Ban Meta across styles, lenses and uses.

THE NEXT GENERATION OF RAY-BAN META

Ray-Ban Meta (Gen 3) continues to evolve with a slimmer, refined design, enhanced comfort and next-generation technology integrated into Wayfarer, Aviator and Zena.

The collection features a 3K Ultra HD camera for hands-free capture, a new six-array microphone for clearer audio and voice interactions, an assignable action button for quick access to Meta AI or favorite features, up to 9 hours of battery life and flexible temple tips designed for a more personalized fit.

With Meta AI, users can ask questions about what they see, discover local recommendations, translate conversations in real time, catch up on messages, set reminders, and capture moments from their point of view, all without reaching for their phone.

AN ICON TAKES FLIGHT

For the first time, the Aviator joins the Ray-Ban Meta collection, bringing one of the most recognizable frames in eyewear into the next generation of AI glasses. First introduced in 1937 for a functional purpose, Aviator went on to transcend its origins to become a symbol of style and self-expression. Ray-Ban Meta (Gen 3) carries that unmistakable legacy forward, bringing Meta AI, hands-free capture and immersive audio to a frame worn by generations of people who pushed boundaries and shaped culture.

To mark this new chapter, Ray-Ban Meta will also introduce a Limited-Edition Ray-Ban Meta (Gen 3) Aviator in vintage-inspired Milky Warm Beige with Transitions® Gen S Brown lenses, pairing the heritage of the frame with the latest Ray-Ban Meta technology. This limited-edition style will be available across most participating markets.

Alongside Aviator, the Wayfarer continues the evolution of another Ray-Ban icon, while the youthful Zena joins the Ray-Ban Meta family with a bold geometric cat-eye silhouette and a fresh expression of the Ray-Ban style.

MORE RAY-BAN META OPTICS

The announcement goes beyond new technology and frames. Lens choices remain central to Ray-Ban Meta, with options, designed around different vision needs, lifestyles and environments. Blayzer Optics (Gen 2) and Scriber Optics (Gen 2) return in new seasonal colorways, including Transparent Shiny Dark Olive, Shiny Brick Brown and Transparent Shiny Ocean Blue, bringing new expression to styles designed with prescription wearers in mind.

Available across a wide range of prescription options including Transitions® lenses that seamlessly adapt to changing light conditions, the expanded portfolio reflects a simple idea: the future of eyewear should offer more choice without asking people to compromise on style.