MIDO Awards 2026: the Ceremony Celebrating Excellence in Eyewear

The MIDO Awards 2026 ceremony took place, one of the most eagerly awaited events of the fair: the moment the eyewear world stops and looks at itself and rewards what is really making a difference. On the stage of the Fashion Square in Hall 1, the international eyewear community got together to celebrate the projects capable of combining vision, quality and impact.

Among the Best Store Award (XI edition) the recognition was granted to the optical centers that were able to transform retail into an experience: not only aesthetics, but identity, relationship and a sharp eye for detail.

For the Best Store Design category, the winner was AndréOpticas Chiado by André Leal (Lisbon, Portugal), awarded for a concept that reinterprets a vintage luxury railway carriage and takes the visitor on an immersive journey through warm woods, brass details and a refined selection of independent brands and collector's items.

The Best Store Innovation award was assigned to Optocentro by Rui Motty (Lisbon, Portugal), chosen for its "Flight to 2050" vision, an advanced project that integrates sustainability, technology and clinical excellence, building a more accessible, efficient and contemporary customer experience.

Sustainability was also celebrated as a concrete and competitive lever for the sector with the CSE Award – Certified Sustainable Eyewear, dedicated to exhibitors who interpret the green commitment in a measurable and concrete way, enhancing materials, processes and supply chains in a structured path.

For the Frames category, the prize was awarded to Marchon Italia for the Calvin Klein CK25548 frame, recognized for the use of Acetate Renew, with bio-based and recycled content and for a completely disassemblable and recyclable design: a concrete example of eco-design applied to the product, from the raw material to the end of life.

In the Sunglasses category, the award went to Silhouette International for the Mavillette model - 4089, made of SPX Green+, an innovative bio-circular material that significantly reduces the carbon footprint, combined with production processes powered by 100% renewable energy.

For the Cases category, the award was assigned to Llexan Italia for the 02G box, designed according to the principles of the circular economy, with recycled and biodegradable materials and a predominantly local production chain, which shows how sustainability and innovation can coexist even in the details.

Finally, a novelty of the 2026 edition was the CSE Corporate Award, designed to celebrate the exhibiting company that has integrated ESG principles into its strategy in a more structural way.

The award was granted to Safilo, chosen for the robust governance, the climate targets validated according to SBTi standards and an advanced reporting system compliant with the ESRS. An industrial model that combines a long-term vision, responsible innovation and measurable impacts on the environment, on people and on the supply chain.

With the MIDO Awards 2026, the event confirms its role as an international platform capable of leveraging not only the product, but the choices that determine its value over time: design, experience, responsibility and vision thus become the true parameters of contemporary eyewear excellence.