Bayria Eyewear launches the Milano Manifesto collection: culture, style, and desire in an unforgettable decade

Milan in the 1980s was the capital of a new aesthetic language that reshaped the rules of fashion and style. The runways of international fashion houses, the emergence of designers who would make history, radical design, and the nights at the Plastic club made the city a laboratory of continuous creativity. It was the era of "Milano da bere," a slogan born from a famous Amaro Ramazzotti advertisement in 1985, celebrating a hedonistic, vibrant, and optimistic city. At that time, Milan was not only the city of institutional fashion but also a hub of cultural experimentation, music, independent galleries, and clubs. It was a place where fashion stopped being purely sartorial and became a declaration of identity

Bayria Eyewear, Milano Manifesto collection, Fulginia model – Oval-shaped frame that evokes the atmosphere of club culture.

It is a compact and powerful object, recalling the aesthetics of new wave and the neon reflections of dance floors, where one could breathe the air of a Milan eager to be international, provocative, and free. Anti-reflective lenses Photo: Bayria Eyewear, all rights reserved.

The phenomenon of power dressing, which defined the aesthetic of that era, was born in Milan. Broad-shouldered jackets, imposing silhouettes, and bold accessories communicated strength, authority, and the desire for self-assertion. Eyewear, with its oversized lines and striking frames, became an integral part of this language: a distinctive sign capable of turning the face into a manifesto of empowerment. It was the accessory seen in the cocktail bars of Corso Como, the salons of Via Montenapoleone, and the clubs where people danced to synth-pop rhythms.

Bayria Eyewear reinterprets the immense legacy of the most artistically productive decade of Milan with a collection that pays homage to the visual energy of the 1980s through Italian craftsmanship. Each model is designed as a dialogue with the city, its cultural codes, and its ability to combine rigor and experimentation, measure and theatricality.

Bayria Eyewear, Milano Manifesto collection, Fulginia model – Oval-shaped frame that evokes the atmosphere of club culture. It is a compact and powerful object, recalling the aesthetics of new wave and the neon reflections of dance floors, where one could breathe the air of a Milan eager to be international, provocative, and free. Anti-reflective lenses. Photo: Bayria Eyewear, all rights reserved.

The Pontos model, with a rounded but elongated front, broken cubic temples, and contrasting-colored front tips, reflects the city’s dual nature: geometric and disciplined on one side, ironic and irreverent on the other. It seems to embody the tension between the rigor of Piazza Affari and the freedom of nights at Nephenta, where creatives, designers, and nightlife icons mingled.

Modetia, with its textural and patterned play obtained by combining two different acetates, embodies Milanese attention to detail and precision. The model recalls the formal clarity of radical design, such as that promoted by the Memphis Group, and demonstrates the ability to make even a technical element aesthetically pleasing.

Urvinum, with its semi-drop shape and metal double bridge, evokes the aviator myth, beloved in those years, but elevates it to a sophisticated object. It serves as a connecting thread between pop culture and sophistication, between the streets and the runway, between a vermouth commercial and a tailored fashion campaign.

Bayria Eyewear, Milano Manifesto collection, Spoletum model – Pilot frame with elevated acetate double bridge emerging from a carved front. A theatrical gesture, a sculptural piece that seems to directly reference the city’s architectural grandeur and its desire for monumentality. Photo: Bayria Eyewear, all rights reserved.

Spoletum, a pilot frame with an elevated acetate double bridge emerging from a carved front, is a theatrical gesture, a sculptural piece that seems to directly reference the city’s architectural grandeur and desire for monumentality.

Fulginia, with its oval shape, is the model that best captures the atmosphere of club culture. It is a compact and powerful object, evoking new wave aesthetics and neon reflections from the dance floors, where one could breathe the air of a Milan eager to be international, provocative, and free.

Milano Manifesto is not just a collection of eyewear but a declaration of love for Milan’s role as a creative capital that made fashion a universal language. Bayria Eyewear carries forward this legacy with meticulous craftsmanship and an aesthetic vision that looks to the future without forgetting the memory of a decade that forever shaped our imagination.

Bayria Eyewear, Milano Manifesto collection, Modetia model – Model featuring a textural and patterned play from combining two different acetates, embodying the Milanese cult of detail and precision. It recalls the formal clarity of radical design, such as promoted by the Memphis Group, and reflects the ability to make technical elements aesthetic. Photo: Bayria Eyewear, all rights reserved.