Optician India

Etnia Barcelona Presents Its Spring-Summer 2025 Collection Through the Lens of Txema Yeste

Barcelona, January 14, 2025. Etnia Barcelona, the independent eyewear brand, unveils its Spring-Summer 2025 collection in collaboration with Txema Yeste. The photographer brings to life the brand’s colorful and creative universe in a campaign that celebrates the creative spirit, artistic vision, and the power of color.

Under the slogan “Be An Artist,” the new launch embodies the essence of Etnia Barcelona’s manifesto, which highlights creativity as the core of its identity. It invites individuals to adopt a bold and artistic attitude toward life, embracing the uniqueness of each person as a form of art.

The campaign features the collaboration of photographer Txema Yeste, whose striking images are as dynamic as they are poetic. Known for being a visual storyteller, Yeste blends art, creativity, and technical precision to create powerful, evocative images that redefine the essence of fashion photography. His photographs not only showcase fashion but elevate it, transforming clothing, models, and settings into visual poetry. Each image challenges the viewer to look beyond the surface, feel the intensity of his vision, and immerse themselves in a world where creativity knows no bounds.

The SS25 collection includes 43 optical and 23 sunglasses models, characterized by Etnia Barcelona’s signature vibrant colors and innovative designs. These invite you to see the world through a creative lens where imagination and identity merge. Every detail of the frames, from bold designs to vivid tones, reflects Etnia Barcelona’s commitment to individuality and artistic expression, encouraging a bold and creative perspective on life—true to the spirit of the brand.