Prodege and McDougall Communications Forge Innovative Partnership to Advance Vision Correction Research

Prodege Insights, a leading provider of consumer insights to Fortune 500 brands, and McDougall Communications, the most senior standalone public relations and reputation management firm in Upstate New York, have announced a partnership to drive research innovation in vision correction and contact lens technology. This collaboration focuses on joint partnerships with manufacturers and trade associations to provide valuable insights to doctors and patients, while enhancing media exposure and furthering public awareness.

The Prodege team will work closely with McDougall to design highly actionable surveys that yield significant, reportable data outcomes. Furthermore, Prodege’s data visualization and analysis team will collaborate with McDougall to effectively summarize findings prior to the partnership and creation of the comprehensive report for stakeholders.

This partnership has already demonstrated its potential for success. The Contact Lens Institute’s "See Tomorrow" initiatives from 2022 to 2024 received multiple accolades, including the Public Relations Society of America Silver and Bronze Anvil Awards, for best strategic public relations campaign of the year and outstanding public relations tactics, respectively. The twice-per-year research initiative aims to uncover transformative consumer insights about vision correction and contact lens, ultimately helping eye care professionals build patient relationships. Additionally, collaborative research for CooperVision in 2024 supported a comprehensive report on the impacts of digital screen time.

"Prodege has been an ideal data partner to help us advance research in vision correction and contact lens technology," said Mike McDougall, President of McDougall Communications. "This collaboration allows us to blend Prodege's powerful consumer insights and audience reach with our health and medical public relations expertise, enhancing our ability to inform and engage both clinicians and patients. Together, we are committed to uncovering transformative insights that will shape the future of vision care."