Que Eyewear Appoints Satyajit Swain as Co-Founder, Bolstering Innovation and Growth

Que, a leading direct-to-consumer (D2C) eyewear brand backed by Indian cricketer Shikhar Dhawan, has announced the appointment of Satyajit Swain as its new Co-Founder. This strategic move is poised to drive innovation and growth at Que, further solidifying the brand's position in the eyewear industry.

Swain's Expertise and New Role

Swain brings over a decade of experience in technology and media companies, including Snapchat, MX Player, Gaana, Snapdeal, and Jio. At Snapchat, he was responsible for user growth, market development, and executing marketing campaigns and partnerships. In his new role at Que, Swain will oversee brand marketing, social media marketing, influencer marketing, strategic partnerships, and building the website and tech infrastructure.

Reactions from Key Stakeholders

Shikhar Dhawan, Investor and Partner at Que, expressed his excitement about Swain's appointment, stating, "His remarkable track record in creating impactful user experiences perfectly aligns with our mission to redefine eyewear for the modern consumer."

_Shashank Saurabh, Co-Founder & CEO of Que, added, "We are ecstatic to welcome Satyajit as a Co-Founder. His unmatched expertise in leveraging technology to create exceptional user experiences in the creator economy will be a game-changer for QUE."

Swain's Vision for Que

Swain stated, "With the eyewear industry evolving rapidly, I see a tremendous opportunity to bring in cutting-edge innovations and enhanced customer engagement strategies that not only meet but exceed the expectations of our diverse audience."

Conclusion

The appointment of Satyajit Swain as Co-Founder marks a significant milestone for Que Eyewear. With his expertise in technology and marketing, Swain is poised to drive innovation and growth at Que, further solidifying the brand's position in the eyewear industry.