PRESS invites you to experience the epitome of luxury eyewear


With a vision to create eyewear that transcends convention and embraces unparalleled craftsmanship, PRESS has launched as a new beacon of luxury in the world of eyewear. With a fervent commitment to excellence and a dedication to sustainability, PRESS proudly debuted its inaugural collection at a glittering fete coinciding with North America's premier eyewear event, Vision Expo East.

The launch event, held amidst the colorful streets of New York City's Greenwich Village, epitomized the not-so-quiet luxury that defines PRESS. Attendees were immersed in an intimate setting where the brand's ethos came to life, showcasing eyewear that is as comfortable as it is captivating. As industry insiders hailed PRESS as the most exciting new eyewear brand in the world, the brand signaled a resounding success and set a new standard for luxury eyewear.

At the heart of PRESS' philosophy lies a belief in presenting eyewear in its purest form, allowing beautiful materials to shine while ensuring construction is both unique and remarkably comfortable. Each meticulously crafted piece is fashioned from the finest eco-conscious materials available, reflecting the brand's commitment to sustainability.

From packaging to product, the brand fulfills the expectations of its clients in unique and special ways, making every interaction with their eyewear an unforgettable experience.

The debut collection features 22 styles across four distinct story-lines, available in both optical and sun variants. With a focus on building a global brand, PRESS meticulously considered bridge fit and sizing to cater to clients around the world, ensuring a perfect fit for every wearer.


The Streamline Collection: Drawing inspiration from the elegance of automotive design, Streamline celebrates exceptional metal craftsmanship. Crafted by hand from pure titanium in Japan, each piece boasts impeccable construction, custom OBE flex hinges, and Zeiss bio-nylon lenses for unparalleled comfort and precision.

The Dreamers Collection: Inspired by the metals of the 90s, Dreamers merges classic shapes with modern constructions to create a truly fresh aesthetic. Handcrafted in Japan from pure titanium, each piece features OBE custom flex hinges and Zeiss bio-nylon lenses, offering a blend of nostalgia and innovation.

The Legends Collection: Re-imagining our favorite artists in a contemporary style, Legends captivates with its bold aesthetics. Crafted in Japan from exclusive custom bio-acetate, each piece is adorned with precious plated metal details and outfitted with Zeiss bio-Nylon lenses, promising comfort and style in equal measure.

The Timeless Collection: Embodying classic and comfortable eyewear, Timeless exudes vintage-inspired tones and modern elements. Each piece, crafted with 6mm bio-acetate from Mazzucchelli, features custom wire core and tension hinges, and elegant polishing techniques for a truly timeless appeal.

PRESS invites you to experience the epitome of luxury eyewear, where artistry, comfort, and sustainability converge. Join us in redefining the way the world sees eyewear.