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Maui jim and Red Bull announce their three - year partnership

Milan – against the backdrop of innovation and anticipation, Maui Jim and Red Bull welcome you to explore the essence of their dynamic three-year partnership, as the two renowned brands converge to blend style and performance.

Known for their shared commitment to pushing limits and delivering unparalleled quality, Maui Jim, the premium sunglasses brand distinguished for its PolarizedPlus2 lens technology, and Red Bull are set to embark on a journey that fuses cutting-edge performance with unmatched style.

The partnership aims to blend the precision and clarity of Maui Jim's high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment. With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and thrilling content.

With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of jaw-dropping events that seamlessly blend the realms of sport, adventure, and eyewear innovation. Exhilarating moments and indelible experiences await fans at these joint events, promising to celebrate the spirit of these dynamic cultures in a way that resonates with both seasoned athletes and passionate fans alike.

With this partnership, anticipate an extraordinary mix of style innovation and adventure that will leave an indelible mark on the realms of polarized sunglasses and sports.

About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world's fastest-growing premium polarized sunglasses brand and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced PolarizedPlus2 lens technology. All Maui Jim sunglasses block the totality of harmful UV rays and eliminate reflected glare while enhancing color, clarity, and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. In 2022, Maui Jim became part of Kering Eyewear, which belongs to the global Luxury group Kering.

About the Red Bull Events

Red Bull Boarding Pass:
A qualifying event series where key skateshop teams will battle it out in a shop-vs-shop format, with the winning team earning an all-expenses-paid trip to skate the New Orleans International Airport for Red Bull Terminal Takeover in April of 2024.

Red Bull Terminal Takeover:
For the fourth year in a row, Red Bull Terminal Takeover is back, transforming the old New Orleans airport terminal into the ultimate destination for street skateboarding. Skate shop crews and pro from the US and Japan will meet at the terminal for the ultimate skate jam and go trick for trick in a filming contest.

Red Bull Magnitude:

A content-driven contest open to big-wave surfers from around the world. From up-and- comers to some of the greatest names in the sport—surfers will ride and document the largest swells to hit Hawaii.

Red Bull Cope ‘n’ waken:
The narrow canals of Copenhagen, Denmark, will host a 180m Wakeboard cable system and a number of large obstacles for wakeboarders to ride as high and as technically brilliantly as they can.

Red Bull King of the Air:
One of the most prestigious kitesurfing events in the world featuring the very best kiteboarders globally. It takes height, power, extremity, technique and innovation to take home the win in some of the toughest wind conditions offering fans a fantastic vantage point to witness the excitement of the event.

Red Bull Buenos Aires Conquest:
The Red Bull Conquest skate event is back for its fourth edition, this time landing in Buenos Aires, the heart of Argentina’s skate scene. This year’s Red Bull Buenos Aires Conquest will be celebrating Argentina’s most iconic skate spots and recreating them in one course for global pros to compete in a head-to-head jam format.

Red Bull Pool Attendant:
This year’s Munich Mash event will be home to Red Bull Pool Attendant, a street and bowl course built on top of a unique floating skatepark at the Olympic Lake in Munich. Male and female pro skateboarders from around the world will be flying out to compete and enjoy the summer atmosphere of Munich.

Press contact:
Kering Eyewear – Giulia Cadeo – giulia.cadeo@kering.com