MIDO DAY 2 FOCUSES ON AWARDS

Traditionally, day 2 of MIDO, the international eyewear show running through tomorrow at Fieramilano Rho, is highlighted by presentation of the coveted MIDO Awards. With these awards, the world-leading eyewear show aims to involve and honour optical centres, exhibitors and trade professionals who commit themselves daily, in different ways, to self- and professional- improvement for the benefit of the entire supply chain.

The awards ceremony, which took place at OTTICLUB with President Giovanni Vitaloni and radio host Petra Loreggian, opened with presentation of the BeStore Award for Design, to Anaïs Murith’s LENETA - Concept Store Optique, a Swiss optical centre, for its very smart combination of beauty, retro appeal, contemporary aesthetics and responsible selling. The Innovation award went to Vitor Martins' Ótica Maxivisão from Portugal, both for its strong social commitment, through several solidarity missions in five countries, and for its focus on environmental protection.

Winner of the Stand Up For Green award for the most sustainable booth at the show this year was CSO Costruzione Strumenti Oftalmici, an Italian company whose booth was entirely designed on the basis of the use of circular materials.

Last, but not least, the presentation of the CSE - Certified Sustainable Eyewear Award, created by MIDO in cooperation with ANFAO and Certottica, to assess sustainability in the global eyewear industry. The winners in the 6 categories were:

CSE Award Cases Rest of the World: AQUA by EXPLORIS ASIA LIMITED (China)
CSE Award Cases Europe: BABE 24 by LLEXAN ITALIA (Italy)
CSE Award Frames Rest of the World: NATURA by NEWAY MACAO (Macao)
CSE Award Frames Europe: TOMMY HILFIGER by SAFILO (Italy)
CSE Award Sunglasses Rest of the World: LONGCHAMP by MARCHON (USA)
CSE Award Sunglasses Europe: ROLF (Austria)

EVENTS AND GUESTS

MIDday TALKS, the topic of structured and sustainable lightness was explored by sociologist Francesco Morace and Ico Migliore, designer, architect and a key figure in the industry, who outlined the challenges designers face, explaining that he considers eyewear a micro-architecture that complements the face and must highlight the authenticity of the wearer’s personality.

At OTTICLUB, sustainability was also debated during the presentation of CSE: Certified Sustainable Eyewear, an international voluntary product sustainability certification, created, registered and powered by ANFAO to highlight the industry's commitment to improving environmental performance throughout the supply chain. CSE certifies the sustainability of glasses and their components: lenses, metal and plastic hardware, frame fronts and temples.

HOW TO? Session, under the title ‘How to create style stories inspired by contemporary fashion’, Antonio Mancinelli, a fashion journalist and lecturer, in dialogue with Valentina Ventrelli, spoke along with other topics, about the concept of ‘Timeless’, that is, making items that remain unchanged and last over time, that are not improvable because they are already perfect, and are not subject to further change, an issue that concerns and involves several product sectors, inevitably including eyewear.

Medical topics also had their place, with two round tables on myopia and presbyopia. The former was discussed at the conference "The Control and Management of Myopia. Epidemiology of myopia in the younger generations", sponsored by Fabiano Gruppo Editoriale, that offered an overview of the currently available medical and optical solutions to this refractive condition. Presbyopia was covered by a large group of keynote speakers who participated in the conference on "Presbyopia and multifocal lens prescription: the patient's ideal path from the eye doctor to the optical centre and vice-versa", powered by ANFAO Lenses Group, Federottica and Fabiano Gruppo Editoriale. One year after the conference organized at MIDO 2023, physicians, optometrists, the eyewear industry and policymakers gathered to take stock of the situation and open a fresh debate.

TOMORROW

Tomorrow at noon a not-to-be-missed meeting with Ernst Knam, Chef and Maître Chocolatier, during the MIDday TALKS at the OTTICLUB, and two of the HOW TO? cycle of meetings, one at 1 pm on the development of new fashion and design projects, and the second at 4 pm on the topic of Artificial Intelligence in communication.

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