Launch of the Sergio Cereda Eyewear Design Award at MIDO 2024


NEW YORK and MILANO - We are excited to announce the launch of the Sergio Cereda Eyewear Design Award, a prestigious new accolade in the optical industry. This award is a tribute to Sergio Cereda, an influential figure in eyewear design whose since retired, however his career spanned decades and reshaped the landscape of the industry.

**Announcement Event**

The award, is set to be formally unveiled at MIDO 2024, in the press lounge on February 3rd at 4:30 PM. It aims to recognize and nurture emerging talents in eyewear design worldwide. Harvey Ross, CEO of Optyx Retail Group and founder of HMR Holdings, in collaboration with the Cereda family and MIDO organizers, spearheads this initiative.

Harvey Ross stated, "The Sergio Cereda Eyewear Design Award is not just a competition; it's a beacon for future eyewear innovation, celebrating Mr. Cereda's enduring legacy. We invite young designers to embrace this opportunity and showcase their creativity."

MIDO President Giovanni Vitaloni added, "This award is a significant step in recognizing and inspiring new talent in our field, honoring the remarkable contributions of Sergio Cereda to eyewear design."

The Cereda family expressed their enthusiasm: "Sergio loved the idea of this design award. We wholeheartedly support this initiative and encourage young designers to pursue a career in this vibrant and rewarding field."

**The Award**
The Award is more than just an accolade; it's a commitment to fostering new talent in eyewear design. The award offers a $5,000 prize, symbolizing our dedication to education and career development in the international optical industry. It reflects Sergio passion for nurturing the next generation of designers.

The award entries will be judged by an esteemed international panel, including Harvey Ross, MIDO President Giovanni Vitaloni, Caterina Cereda, Stefania Cereda-Oppermann, and Bruno Palmegiani.

For more information on submission requirements and the application process, please visit