"Looking forward since 1880", a bold campaign that pictures MOREL history, its present and it future.


"Looking forward to the future and feeling grateful for the past" (ou “INSPIRING CONFIDENCE THROUGH GENERATIONS OF EYEWEAR”)  has always been the adage of MOREL.

It is the authenticity of this maxim which drew our inspiration for our new 2022 campaign.

A historical series of original photos depicting genuinely bold characters features the frames of MOREL new collection.The campaign is journey through time that begins with the portrait of Jules Morel who founded the company in 1880. This is the starting point of a tribute to the four generations who have crossed all eras with passion and audacity making MOREL House what it is today: A global, independent French brand manufacturer.