Jake Gyllenhaal fronts the new 2023 Prada Linea Rossa eyewear campaign

The American actor and producer Jake Gyllenhaal fronts the new 2023 Prada Linea Rossa eyewear campaign, captured in a series of images created by photographer Norbert Schoerner.

Echoing the imagery of Prada Linea Rossa Spring/Summer 2023, the campaign proposes an unreal landscape fusing the natural and the urban, the instinctive with the considered. Cityscape and landscape clash together in impossible combinations, paradoxical vistas that reflect the essence of contemporary life.

Jake Gyllenhaal embodies the spirit of modern explorer between these contrasting realities, urban hiking – the nature of city – defines a new idea of contemporary adventurer, discovering the metropolitan terrain, the landscape of the twenty-first century.

Gyllenhaal commented: “I'm honored to once again be part of the Prada family, collaborating with the incredible Norbert Schoerner on the 2023 Prada Linea Rossa eyewear campaign. I love the Prada team. They are wonderful artists and collaborators, we had a lovely time working together on this campaign. Ever true to the beauty of the brand the new Prada Linea Rossa eyewear is incredibly designed and expertly crafted.”

The imagery reflects the identity of Prada Linea Rossa Impavid eyewear collection, the interlacing of different universes. Elements draw on high performance sports – dynamic design, ultra-lightweight constructions and technical details - translated to frames for urban living. The innovative Tuning lenses enhance color contrast in the sport environment and in the city, respectively, for improved vision that is rich in details.