Rayban Announces New campaign - When was the moment you became genuine?

March 2023, Milan, IT – When was the moment you became genuine? Genuine Since 1937, a staple in the Ray-Ban logo sparks new campaign, Genuine Since where “The Since” sets a stage of when you become your truest self. Now outspoken in our bold evolution, Ray-Ban upgrades some of the most iconic silhouettes with the Mega trend. Defined by a courageous moment to reimagine the classic designs, merged with a dare to thrive beyond the boundaries of tradition, make way for the two cultural trailblazers Mega Clubmaster and Mega Wayfarer, Genuine Since We Dared to Be. A symbol of authenticity and intellect, the classic Clubmaster defined the ‘80s with its bold brow shape and retro sensibility. Charged with the cool self-confidence of a savant, it fast became a favorite among influential thinkers and visionaries. The original Wayfarer, meanwhile, has been challenging the unexplored since 1952 as an apt expression of youth rebellion. From the ‘60s rock revolution to the ‘80s art scene and the apex of ‘90s hip-hop culture, the Wayfarer remains every bit as sub-versive today. Taking on bold new dimensions, their modern Mega counterparts evolve to tap into the needs of now, shifting horizons with an audacious outlook without losing their timeless appeal. Driven by a hunger for everlasting design and the restless spirit of innovation, historic details take on defiant proportions, as extra-wide temples and thick rims collide with a rush of pop optimism. Unmistakable originals, reinvented for the intrepid. This next generation dares you to author your own legacy. Do you dare to Go Mega?
MEGA CLUBMASTER SUN 0RB0316S -The new Mega Clubmaster amplifies the signature cues of the original, featuring a broad temple on a metal front, complete with a thick eyebrow shape and the iconic dot rivets. This radical interpretation of a historic silhouette launches with solid and polarized lens options, and is available in six color combinations, including a bi-layered style. Finally, the shape is combined with Ray-Ban’s ultimate Transition lens technology, maintaining its iconicity while ushering in advancement.
	MEGA CLUBMASTER OPTICAL 0RX0316V - Erudite and unshakably expressive, the Mega Clubmaster optical carves out a strong presence with a broad temple on a metal front, detailed with a bold brow and the essential dot rivets. Its retro charm comes to life in a range of classic colorways, while subdued shades of blue, green and grey offer a flash of contemporary color with an enduring appeal.
MEGA WAYFARER OPTICAL 0RX0840V - Ever since the launch of the first sun models in October 2022, the Mega Wayfarer has been making modernity its own, building a brave profile and temple from thick, solid lines. Now, enlarging the offering for Spring 2023, a new optical model joins the family. True to its evergreen coolness, the style is available in classic colourways, plus a transparent bi-colour option with a thick Havana temple.
	MEGA WAYFARER SUN 0RB0840S - Two new sun options join the Mega Wayfarer family for Spring 2023, now available in transparent colorways, featuring frames and packaging crafted with bio-based materials. Tracing the same unmistakable silhouette with high-impact lines, its essential details are intensified, featuring a thick profile and temples, finished with the signature dot rivets to the front. Complimenting their immortal sense of style, the models come complete with classic solid lenses.