Optician India

Blue Light Lenses: Clinical Necessity or Retail Routine? Separating Science from Sales in Modern Optical Practice

Walk into almost any optical practice today and you will hear a familiar refrain: “If you use digital devices, you need blue light protection.” I...

Prokera: The Wi-Fi of OSD Management

Why the Wi-Fi? “REQUIRE NO GLUE, NO STITCHES AND STAYS IN PLACE BY ITSELF” So… what exactly is PROKERA? “PROKERA” is a r...

Eyewear Trends 2026: The Eyewear Revolution

To kick off 2026 on the right foot, we pulled out all the stops. We wore red, made a list of resolutions, ate lentils at midnight, and shared our wish...

Things that can go wrong with non-contact tonometry

Non-contact tonometry is popular in community optometric practice because it can be delegated to a clinical assistant, be conducted as part of a pre-screen (alo...

Why heritage is the enemy of value in optical retail

I often see a fundamental error when I analyze retail strategies across the globe, and it is particularly prevalent in the optical industry. Walk into almost an...