Tomford Eyewear Collection With Photochromatic Lenses: Functionality Meets Fashion

TOMFORD_EYE_WEAR_COLLECTION_FINAL.jpg

The iconic designer offers a range of sunglasses featuring photochromatic lenses that self-adjust for degree of darkness, depending upon the light conditions. The lineup, with styles for both men and women, reinterprets vintage concepts with contemporary allure. The frames feature sleek lines and distinctive details, such as the signature “T” logo, while the lenses come in a variety of colors. With his creativity and exacting eye, Mr. Ford brings an elevated sensibility to his eyewear, realized in innovative materials that utilize the latest technology. This unique combination ensures superior performance along with high style and the signature provocative Tom Ford attitude.

The eyewear is designed, manufactured, and distributed worldwide by Marcolin and will be available at select opticians and TOM FORD boutiques.

Things that can go wrong with non-contact tonometry

Things that can go wrong with non-contact tonometry

Non-contact tonometry is popular in community optometric practice because it can be delegated to a clinical assistant, be conducted as part of a pre-screen (alo...

read more
Why heritage is the enemy of value in optical retail

Why heritage is the enemy of value in optical retail

I often see a fundamental error when I analyze retail strategies across the globe, and it is particularly prevalent in the optical industry. Walk into almost an...

read more
RJO: A Simple New KPI to Measure the Real Future of Your Optical Practice

RJO: A Simple New KPI to Measure the Real Future of Your Optical Practice

By Óscar Pérez García Many practices feel secure when progressive lens sales are strong and the bottom line looks healthy. Net profit gr...

read more
Celebrating 10 Years of OPTOGRAPHY: A Journey of Vision, Growth & Inspiration

Celebrating 10 Years of OPTOGRAPHY: A Journey of Vision, Growth & Inspiration

As OPTOGRAPHY completes a decade of dedicated service to the optometry community, the platform proudly reflects on Ten years of learning, leadership, ...

read more
Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake

Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake

Daniel Langer is the founder and CEO of consulting firm Équité By Daniel Langer Standard operating procedures are the enemy of luxury...

read more